Xtreme Lashes® Celebrity Press Releases
The following are press releases regarding Xtreme Lashes
® Eyelash Extensions products, services and events.
All media and Press inquiries please contact us at
281-907-0689 or email us at
pr@xtremelashes.com
Xtreme Lashes Partners with Former 'Project Runway' Designer Malan Breton During Mercedes-Benz Fashion Week in new York at Lincoln Center
New York, NEW YORK—Xtreme Lashes has partnered with fashion designer Malan Breton during Mercedes-Benz Fashion Week to provide VIP guests with gifts and cosmetics from Xtreme Lashes by Jo Mousselli. Both his Men’s and Women’s Collections will be presented at the tents of Lincoln Center on September 13, 2011, with thousands of members of the international, national, and regional media, fashion, and celebrity community attending the show.
The Malan Breton Spring 2012 collection will present Chanson Lune, a collection inspired by the ancient Chinese myth of the moon goddess. Breton is known for incorporating theatrical elements into his shows – thus his show will be presented as theatre.
Guests will receive a special bag filled with gifts from various sponsors. Xtreme Lashes is providing a generous selection of gifts from its award-winning line of cosmetics, including Lash Passes containing a complimentary eyelash extension application for select VIPs, a $400 value per application.
Gift items include the Xtreme Lashes GlideLiner™ Eyeliner, the Eyeliner Sharpener, Mirrored Compact, Xtreme Lashes Eye Makeup Remover & Facial Cleanser, and the AMPLIF∙eye™ Lash & Brow Fortifier.
Jo Mousselli, RN, Founder, President and CEO of Xtreme Lashes, welcomed the collaboration: “I am thrilled to include our Xtreme Lashes products in Malan Breton’s show at Fashion Week this year. His style and vision support the same aspirations we promote at Xtreme Lashes – effortless beauty.”
For more information on Malan Breton, please visit www.MalanBreton.com. To learn more about Xtreme Lashes, purchase products or to find a certified Lash Stylist near you, please visit www.xtremelashes.com.
About Xtreme Lashes® Eyelash Extensions
Xtreme Lashes Eyelash Extensions are semi-permanent eyelash extensions comprised of individual synthetic polyester eyelashes that are curved to replicate a natural eyelash. They are applied to individual eyelashes, one extension at a time, for a natural, elegant look to lengthen and add fullness to existing lashes.
About Xtreme Lashes®
What started as a home-based, family business in Houston, Texas, evolved into a corporation with over 60 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 15,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons, Elizabeth Arden Red Door Spas, and the flagship Xtreme Lashes® Studio on Market Street in The Woodlands, Texas. For more information, please visit www.xtremelashes.com.
Xtreme Lashes Ranks No. 4393 on the 2011 Inc. 500|5000 List With Three-Year Sales Growth of 21%
NEW YORK, August 23, 2011 -- Inc. magazine today ranked Xtreme Lashes® No. 4393 on its fifth annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. It is also ranked No. 87 in Houston, Texas, the company’s hometown. With seven million private companies in the United States, the Inc. 500|5000 list showcases an elite group.
While its 2007 $5.6 million revenue grew to $6.8 million by 2010, Xtreme Lashes already jumpstarted the company with $3.8 million in sales its first year – then nearly doubled its revenue in only five years.
The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Online retailer ideeli tops this year’s list. Xtreme Lashes joins Spirit Airlines, television maker Vizio, Honest Tea, Dunkin Donuts and Metrokane, makers of the Rabbit corkscrew, among other prominent brands featured on this year’s list.
“It is an honor and a privilege to be featured for the first time on the Inc. 500|5000 list,” said Jo Mousselli, Founder, President and CEO of Xtreme Lashes. “I only hope to continue on the path of achievement as we expand and support our over 15,000 lash stylists from all over the world. They truly are our inspiration for growth and success.”
In a stagnant economic environment, median growth rate of 2011 Inc. 500|5000 companies remains an impressive 94 percent. The companies on this year’s list report having created 350,000 jobs in the past three years, and aggregate revenue among the honorees reached $366 billion, up 14 percent from last year.
Complete results of the Inc. 5000, including the Xtreme Lashes company profile, can be found at http://www.inc.com/inc5000/profile/xtreme-lashes.
"Now, more than ever, we depend on Inc. 500|5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. magazine Editor Jane Berentson.
Methodology
The 2011 Inc. 500 is ranked according to percentage revenue growth when comparing 2007 to 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2010. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2007 is $100,000; the minimum for 2010 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.
About Xtreme Lashes®
What started as a home-based, family business in Houston, Texas, evolved into a corporation with over 60 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 15,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons, Elizabeth Arden Red Door Spas, and the flagship Xtreme Lashes® Studio on Market Street in The Woodlands, Texas. For more information, please visit www.xtremelashes.com.
About Inc. Magazine
Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 710,106, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at www.inc.com.
Xtreme Lashes® President Jo Mousselli Named Ernst & Young Entrepreneur Of The Year® 2011 Gulf Coast Area Award Finalist
Spring, Texas – May 11, 2011 – Xtreme Lashes® today announced that President and Founder Jo Mousselli, RN, is an Ernst & Young Entrepreneur Of The Year® 2011 Gulf Coast Area Award finalist. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Award winners will be announced at a special gala event on Wednesday, June 22, at the Houston Intercontinental Hotel.
Mousselli was selected as a finalist from nearly 50 nominations by a panel of independent judges. Mousselli had worked for a decade in the nursing industry as a pediatric ICU nurse at Texas Children's Hospital in Houston, Texas, before she developed the company Xtreme Lashes® in 2005. She utilized her extensive medical background to develop and set the standards in hygiene, safety, and design in the eyelash industry.
"This truly has been an outstanding honor, and I could not be happier or humbled by the distinction," says Mousselli. "It has always been my mission and vision to enrich and empower the lives of others through my entrepreneurial ventures, and I look forward to sharing this success with my family, employees, and the thousands of men and women who have supported Xtreme Lashes in the past six years and continue to do so today."
The Ernst & Young Entrepreneur Of The Year Program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in more than 140 cities and more than 50 countries throughout the world.
Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Award. Award winners in several national categories, as well as the Entrepreneur Of The Year overall National Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 12, 2011. The awards are the culminating event of the Ernst & Young Strategic Growth Forum®, the nation's most prestigious gathering of high-growth, market-leading companies, which will be held November 9–13, 2011.
Sponsors
Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are pleased to have the Ewing Marion Kauffman Foundation as a national sponsor.
In the Gulf Coast Area, sponsors include Fullbright & Jaworski L.L.P., Lockton Companies, SAP, SolomonEdwardsGroup LLC, HFBE, Smart Business Magazine and Pierpont Communications.
About Xtreme Lashes®:
What started as a home-based, family business evolved into a corporation with over 50 corporate employees, international franchisees representing Xtreme Lashes® in 26 countries, and over 14,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy's, Saks Fifth Avenue, Spa Nordstrom, Mario Tricoci Salons, Elizabeth Arden Red Door Spas, and the flagship Xtreme Lashes® Studio on Market Street in The Woodlands, Texas. For more information, please visit www.xtremelashes.com.
About Ernst & Young Entrepreneur Of The Year®:
Ernst & Young Entrepreneur Of The Year® is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential, and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 140 cities in more than 50 countries.
About Ernst & Young:
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US. For more information about our organization, please visit www.ey.com.
EYE DESIGN
The Art and Science of Xtreme Lashes® Eyelash Extensions
Houston, TX (June 2008)— Xtreme Lashes®, the premier brand of eyelash extensions, extends its innovation philosophy at Las Vegas’ much anticipated International Esthetics, Cosmetics & Spa Conference where world famous lash stylists will create stunning custom designs to be unveiled at booth 1467.
Forget all you know about lash extensions. These are not the generic eyelash extensions of yesteryear: Xtreme Lashes® Eyelash Extensions are custom styled to suit each individual’s look, outfit or special occasion. Advanced techniques such as layering, feathering and eyelighting were developed by Xtreme to add a different shape to the eye, emphasize iris color and highlight other facial features. Constant research and development has allowed Xtreme Lashes® to formulate the safest possible application to yield the most flawless results. Training Director Noor Daoudi describes the new Xtreme Lashes® Eyelash Extensions looks as “mini sculptured works of art that defy the old rules and trends that have become too routine in such a creative trade”.
Xtreme Lashes® is truly synonymous with effortless beauty; women from all ends of the spectrum can benefit. Founded by Jo Mousselli, RN, the original goal was to provide the modern woman a beauty treatment to shorten her routine. In short, what Mousselli has also done is inspire art within a fairly new trade, using the eye as a canvas and pushing the creative envelope to new extremes. Don’t miss the most talented lash stylists in the industry as they create stunning, cutting-edge eyes with exclusive techniques taught only at Xtreme Lashes® workshops.
For more information, please visit www.xtremelashes.com.
About Xtreme Lashes®:
Xtreme Lashes® Eyelash Extensions are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required training. Products and training are provided throughout the world in 22 countries and growing.
Xtremists at Cannes Film Festival
The Cannes Film Festival, the most important event in the world of cinema, is all about the glitz and glamour of celebrities, directors, fashionistas and recently, Xtremists. The latter, given a nickname for their passion of Xtreme Lashes® Eyelash Extensions, are addicts of THE premier brand of customizable eyelash extensions. Rachel Leigh Cook, Kelly Rowland, Elsa Pataky, Svetlana Metkina and Hofit Golan are all huge fans.
So what is it about Xtreme Lashes® Eyelash Extensions that has everyone hooked? Simple. The high demand is due to a combination of busy lifestyles and perpetual beauty that Xtreme Lashes® provide. From the movie premiers to the press conferences and late night bashes, Xtreme Lashes® guarantees stars can look stellar day and night.
R&B singer, Kelly Rowland met her destiny at the sight of Xtreme Lashes® Eyelash Extensions. After her application, Kelly said “Wow! I love it! I love it.” Meanwhile, Rachel Leigh Cook (‘She’s All That’ and ‘Bob Funk’) invited Master Stylist Noor Daoudi, to Rachel’s private villa for her application. “Now I know what you mean by ‘styling’ lashes” admitted Rachel to her stylist.
Many others couldn’t resist the flirty fringe. International super star, Elsa Pataky had her lashes beautifully styled by German Master Stylist, Gunter Krause. Pataky loved her new lashes so much she confessed to Gunter "I wish I could take you everywhere with me!” Actress Svetlana Metkina (‘Bobby’) seemed fascinated when she witnessed a live application. ® President, Jo Mousselli asked Svetlana why she would like to have Xtreme Lashes® Eyelash Extensions. "I want longer, fuller more beautiful lashes" she said. After her application, Svetlana was astounded: "Absolutely beautiful! Amazing! Nothing compares."
But Xtreme Lashes® Eyelash Extensions are not just for the Hollywood actresses. Women executives are also avid fans. Stephanie Denton, President of Bold Films, had her Xtreme Lashes® Eyelash Extensions applied and fell in love with the results. Even men were impressed by the impact of Xtreme Lashes® Eyelash Extensions. Actor, Danny Masterson (‘That 70's Show’) was stunned at how natural Xtreme Lashes® Eyelash Extensions look. He told Xtreme Lashes® President, Jo Mousselli that his girlfriend, aka Bijou Phillips, would love to have her lashes styled. And actor Allan Cumming admitted “I know someone who would love to have these lashes.”
Members of the media also stopped in to inquire about the peppy synthetic strands all the stars are raving about. Fashion TV Presenter Hofit Golan, had her Xtreme Lashes® Eyelash Extensions applied aboard a private yatch. Afterwards, Hofit interviewed Noor about Hofit's application and the beauty and art of styling lashes. Entertainment Tonight Canada was so in love with Xtreme Lashes® Eyelash Extensions that they filmed a segment while the exclusive eyelash extensions were applied to a model. When it comes to lash designing, Master Xtreme Lashes® stylists from around the globe have become THE choice of A-Listers, starlets, producers, directors, models and press alike. Sure some have heard of eyelash extensions; but after catching a glimpse of Xtreme Lashes® Eyelash Extensions, they’ve became full blown Xtremists.
About Xtreme Lashes®:
Xtreme Lashes® Eyelash Extensions are synthetic strands scientifically designed to replicate a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® Eyelash Extensions can be styled to suit any look or occasion.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension products, accessories and high quality education and training. Since Xtreme Lashes®’ inception in 2005, the Company has developed its business based on the connection between beauty and aesthetics and a commitment to safety, hygiene and education. With a presence in over 25 countries worldwide Xtreme Lashes® is wherever you plan to be. For additional information about Xtreme Lashes® or to locate beauty treatment day spas and salons with certified stylists, visit www.xtremelashes.com.
International Celebrities Love Being Lashed
Cannes, FR. – With the world renowned Cannes Film Festival in full gear, stars are out and looking to impress. To help them wow the public, these celebs are turning to industry leader, Xtreme Lashes®, the premier Lash Styling company in the world. From the red carpet to the late night bashes, master Xtreme Lashes® stylists from around the globe are helping the glitterati of the of Cannes Film Festival look their very best. Invited by world famous Nikki Beach Club, this hot new company is exceeding all expectations.
Hollywood star Rachel Leigh Cook (She’s All That, and Bob Funk) was so impressed by Xtreme Lashes® she invited Master Stylist, Noor Daoudi, to her private villa to style Rachel’s lashes. Rachel soon learned that there’s a difference between eyelash extensions and Lash Styling. After her first set by Noor, Ms. Cook had this to say: “Now I know what you mean by ‘styling’ lashes.” The Xtreme Lashes® goal is to make every woman look like the goddess she truly is; everyone can agree that they are doing the job admirably.
Xtreme Lashes®, along with its European counterparts from France, Germany, U.K. & Italy, is shaking things up in fabulous Cannes this year. Allessandra Alores, Top Model of the World, was so happy with her lashes styled by the fabulous Master Stylist, Gunter Krause, she actually cried. In Allesandra’s own words she, “loves Xtreme Lashes® Eyelash Extensions because they make your eyes pretty and big. They feel natural and perfect.” Xtreme Lashes® aims to put a smile on all women’s faces but in lieu of that, tears of joy will do!
International star Svetlana Metkina (Bobby) and model Petra Nemcova were gushing over Xtreme Lashes® Eyelash Extensions phenomenal styling. Hofit Golan of Fashion TV was so astounded she invited the industry’s only “Lash Queen”, Noor Daoudi, to do her lashes. Afterwards, Hofit interviewed Noor for a Fashion TV segment focusing on lash styling. To see this segment and others, check out Fashion TV and Celebrity Wire.
For those planning on getting Xtreme Lashes® Eyelash Extensions, be prepared to second former Destiny’s Child star, Kelly Roland. Her reaction: “Wow!, I love it! I love it! I love it!”
What Are Xtreme Lashes:
Xtreme Lashes® Eyelash Extensions are scientifically designed synthetic strands shaped like a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® Eyelash Extensions can be styled to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, this Company has developed its business based on the connection between beauty and aesthetics and a commitment to safety, hygiene and above all, proper education of its Lash Stylists. With a presence in over 25 countries worldwide Xtreme Lashes is wherever you plan to be.
The World's Top Lash Stylists Convene at Cannes Film Festival
Summary: Xtreme Lashes® global stylists head off to Cannes exclusively to lash international celebrities.
Cannes, FR – Xtreme Lashes®, the premier eyelash extension brand, has been exclusively selected to return to the Cannes Film Festival, one of the oldest and most influential film festivals in the world. Year after year, the plethora of art cinema attracts movie lovers, top international film stars, trendsetters, powerful decision makers and the most exclusive luxury brands. At the 2007 Festival, Xtreme Lashes®, the only eyelash extension company in Cannes, lashed the likes of Ivana Trump and Hofit Golan.
This year, Xtreme Lashes® president and founder, Jo Mousselli, the woman responsible for this new revolution in beauty, will be present to answer any questions about this exclusive service, which is rapidly sweeping the globe. Led by Training Director, Noor Daoudi, creator of the innovative X-Technique, the top stylists from Germany, France, Italy, United Kingdom and the US will apply lashes to the world’s elite at its most prestigious festival.
Xtreme Lashes® and “Golden X”, its legendary X logo, can be found at The Riviera Lounge at NIKKI BEACH from May 15th through the 22nd. The celebrity gift lounge will be hosted to introduce exclusive products to the who’s who in the film industry. Witness an application by the world’s top lash stylists at The Riviera Lounge or aboard the Yacht Escape. For longer, more voluminous movie star-like lashes, be sure to visit these Xtremists; they can create camera-ready looks for anyone.
One-by-one, Xtreme Lashes® Eyelash Extensions are adhered to the natural lash and will stay in place until that human lash sheds. Be sure to set aside one to two hours for an experience that is well worth your time! The end result has been equated to an instant eyelift: it can make you appear more youthful, rested and put together. The best news is they'll last well beyond the festival, through tearjerkers and all.
About Xtreme Lashes®:
Xtreme Lashes® Eyelash Extensions are synthetic strands shaped like a human eyelash. They are applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, Xtreme Lashes® Eyelash Extensions can be styled to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required training. Products and training are provided throughout the world in 25 countries and growing.
LASH COUTURE: XTREME LASHES® AND LLOYD KLEIN ARE A MATCH MADE IN HEAVEN
Los Angeles, CA — Xtreme Lashes®, the premier eyelash extension brand, has been invited to participate at Lloyd Klein’s exclusive evening event, Luxury Bespoke. The celebrated couture designer will unveil one-of-a-kind gowns accompanied by one-of-a-kind lashes.
Xtreme Lashes® uses the eye as a canvas to create vixen looks you can’t help but gawk at. Conceptualized by Training Director, Noor Daoudi, the looks encompass visions from natural to fantasy styles. “Inspiration for these lash designs comes from the glamour and enchantment of Lloyd Klein’s divine creations. Xtreme Lashes® Eyelash Extensions are used to enhance the look. “
Models will be lashed in stunning, cutting-edge eyes ranging from playful to theatrical. Comprised of 100 individual extensions or more, these works of art are crafted from new techniques that challenge the old methods from this niche industry.
The lush lashes and the grand garb will be unveiled on April 18, 2008 at Lloyd Klein “Couture Laboratory” as luxury devotees surrender to this angelic combination.
For more information, please visit www.xtremelashes.com.
About Xtreme Lashes®:
Xtreme Lashes® Eyelash Extensions are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required training. Products and training are provided throughout the world in 25 countries and growing.
XTREME LASHES BRINGS EXTENSIONS BACK TO LIFE
Houston, TX (April 2008)— Voted Best of IBS in 2006 by the Beauty & Fashion Channel, Xtreme Lashes® returns to New York to open new eyes to an old technique. After decades in a silent slumber, eyelash extensions are brought back from the past with mysterious looks and advanced techniques that are better than ever.
Eyelash extensions were truly ahead of their time. In the sixties and seventies, the sole purpose of these little synthetic strands was to enhance the natural beauty that exists within every woman. But the procedure faded away due to a lack of support from technicians. Fast forward forty years later: Xtreme Lashes® is founded and transforms this beauty staple into an art form. In two years of research and development, new methods of application were formulated to allow stylists to create looks that are drop dead gorgeous.
Training Director, Noor Daoudi has played a tremendous role in devising techniques that generate creativity and custom looks. “This is very intricate work… miniature works of art that are much more valuable on your face than hanging on your wall.” Colors are used to emphasize the iris; different curvatures create looks that go from matinee to soiree, and mysterious, sexy eyes are played up by posh Swarovski crystals.
Why is Xtreme Lashes® Eyelash Extensions responsible for this abrupt resurrection? Techniques such as layering, feathering and eyelighting prove that Xtreme doesn’t follow the trends, Xtreme makes them.
It’s no secret that all women have beautiful eyes. They are the jewels that brighten up the face. Xtreme Lashes® Eyelash Extensions are simply the frames placed to enhance nature’s artwork.
About Xtreme Lashes®:
Xtreme Lashes® Eyelash Extensions are synthetic strands applied one at a time to natural lashes for a feathery, light-weight look and feel. With the largest variety of lengths, thicknesses, colors and curvatures, they can be customized to suit any look or occasion.
About Xtreme Lashes LLC:
Since Xtreme Lashes’ inception in 2005, the Company has developed its business based on the connection between beauty and a commitment to safety and hygiene. Xtreme Lashes® has evolved into the leader of the eyelash extension industry due to research and development and required training. Products and training are provided throughout the world in 25 countries and growing.
SPRING BEAUTY TREND: LURING LASHE
Houston, TX (January 2008) - The frenzied masterminds of the fashion world have introduced some fabulous trends for this upcoming spring. One major trend being soft, flowy fabrics paired with bold, elegant cat eyes. Thankfully, with Xtreme Lashes
® semi-permanent eyelash extensions, this easily-attainable look now translates from the runway to every day.
Xtreme Lashes
® certified stylists are trained to create gorgeous looks to emphasize different eye shapes by eye lighting, fading, stacking and perking. The application process takes between two and three hours, depending on how many lashes are applied and the overall design. Lashes can last indefinitely with touch ups, which can be done in approximately one hour. The procedure is pain-free and the results are an instant eye lift. Clients are comfortably relaxed on a massage table with their eyes closed; most fall asleep, waking up to amazingly brighter, more beautiful eyes.
Xtreme Lashes
® Eyelash Extensions are applied one lash at a time for a light-weight, feathery and water resistant natural look and feel. Available in over 200 colors, lengths and thicknesses, Xtreme Lashes
® Eyelash Extensions can be customized to suit any look, outfit or occasion.
Longer, thicker, curlier lashes are no longer for just for models and Hollywood types. Come hither looks created by Xtreme Lashes
® stylists are now available to women everywhere. Visit
www.xtremelashes.com for a certified professional in your area.
XTREME LASHES ADDS DRAMA WITH C-CURLS
Houston, TX (December 2007) – Every woman has a ritual for achieving her very own set of perfect eyelashes. A little mascara here, some pinching curlers there, and the occasional falsies still leave us at a loss for flirty fringe. These less than desirable options are temporary fixes which not only are unhealthy, but most fail to deliver promised results.
Fortunately, Xtreme Lashes
® has introduced a new eyelash to its exclusive collection of extensions: dramatically curved C-curls! These synthetic lashes get their name from the exaggerated spherical slope which adds the perfect amount of bounce and oomph to make eyes truly pop, no curler necessary. Lashes are longer, fuller, curlier for weeks to come. C-curls add radiance to the iris, enhancing eye color and extending the illusion of eyeliner along the entire lash line.
Xtreme Lashes
® C-curl lashes are single strands of semi-permanent eyelash extensions which are thicker at the base and taper to a fine point. They are applied one at a time to existing eyelashes for a natural feel and luxurious look. Prior to releasing the C-curls to the beauty industry, Xtreme Lashes
® conducted extensive tests on different eye shapes. No other curvature has delivered such vibrant results.
Like all eyelash extensions, the innovative C-curls are weightless, water resistant and last indefinitely with regular touch ups. The pain-free application takes between two and three hours while the client is relaxed on a massage table, often falling asleep. When awakening from this beauty rest, many equate the results to an instant eyelift.
Soft, beautiful, flirty lashes are only a blink away. For a certified professional in your area, please visit
www.xtremelashes.com.
VALENTINE'S DAY DAZZLING WITH XTREME LASHES
Exclusive Xtreme Lashes® Eyelash Extensions are the Perfect Valentine’s Day Accessory
Houston, TX (December 2007) - The feminine mystique: coy but bold, shy but outgoing, flirty but bashful – a constant contradiction with the power to bring even the strongest men to their knees. Every seductive siren knows her key tools of the trade – a full pouty lip, a come hither stare and of course, the batting of long lush lashes. This Valentine’s Day, be the vixen you were meant to be and let Xtreme Lashes® Eyelash Extensions provide the perfect eyes to leave your sweetie begging for more.
Xtreme Lashes® Eyelash Extensions are the newest, most exciting beauty indulgence out there. You will look and feel ravishing with little effort and no makeup. Whether at a romantic dinner or in the boudoir, Xtreme Lashes® Eyelash Extensions are sure to get you noticed.
Applied one at a time for Length and Volume™, Xtreme Lashes® semi-permanent extensions are single strands of synthetic lashes curved to replicate a natural eyelash. Available in over 200 colors, lengths and thicknesses, this light-weight, feathery fringe can be customized to suit any look, style or occasion. Our newest addition to the Xtreme Lashes® line? Coveted C-curl lashes which provide a more uplifting, dramatic curl.
The application process takes between two and three hours, depending on how many lashes are applied and the overall design. The pain-free procedure yields results of an instant eye lift. Most clients fall asleep, waking up to amazingly brighter, more beautiful eyes. Xtreme Lashes® have set the standard for the eyelash extension industry, providing safe applications and products unparalleled in quality. Xtreme Lashes® Eyelash Extensions should be applied by certified professionals only. Technicians without proper training may cause injury or clump extensions to natural lashes, causing discomfort.
Extend your outer beauty, unleash your inner enchantress. For a trained, certified stylist in your area, please visit www.xtremelashes.com.
BEAUTY IN A BLINK WITH XTREME LASHES®
Houston, TX (October 2007) - Women go to great lengths to look and feel beautiful. With Xtreme Lashes® Eyelash Extensions great lengths are easy to come by.
Xtreme Lashes® Eyelash Extensions are the newest, most exciting beauty indulgence out there. Feeling sexy and beautiful doesn’t have to be painful. This relaxing procedure can make any woman feel stunning with little effort and no makeup. Fluttering these flawless lashes will certainly get you noticed. Daryl Hannah had her first set of Xtreme Lashes® Eyelash Extensions applied for last year’s Golden Globes. Her thoughts: “I feel like I’m wearing fairy lashes.”
Imagine having longer, thicker, curlier lashes without the hassles of messy mascara or damaging mechanical curlers. Xtreme Lashes® semi-permanent eyelash extensions are applied one lash at a time for a light-weight, feathery, water resistant, natural look and feel. Available in over 150 colors, lengths and thicknesses, Xtreme Lashes® Eyelash Extensions can be customized to suit any look, style or occasion.
The application process takes between two and three hours, depending on how many lashes are applied and the overall design. Lashes can last indefinitely with touch ups, which can done in approximately one hour. The procedure is pain-free and the results are an instant eye lift. Clients are comfortably relaxed on a massage table with their eyes closed; most fall asleep, waking up to amazingly brighter, more beautiful eyes.
Xtreme Lashes® semi-permanent eyelash extensions have set the standard for the eyelash extension industry, providing safe applications and products unparalleled in quality. Xtreme Lashes® Eyelash Extensions should be applied by certified professionals only. Technicians without proper training may cause injury or clump extensions to natural lashes, causing discomfort. To find a trained and certified Xtreme Lashes® stylist in your area, please visit www.xtremelashes.com and make your eyes sparkle.
For more information, visit www.xtremelashes.com to find a certified technician near you.
XTREME LASHES® NEWEST INNOVATIONS
Beauty experts all over the world are becoming certified Xtreme Lashes
® experts, making these revolutionary eyelash extensions accessible to women everywhere. As a result, they are quickly becoming a necessity for women who want the latest in luxury beauty.
Now, the company that helps bring beauty to the next level is launching two new products to extend their innovative line.
It is now possible for you to bejewel and bedazzle your lashes even further with Xtreme Lashes
® new collection of stunning Swarovski Lash Crystals. These crystals have a flattened back to create the perfect touch of sparkle and shine for your Xtreme Lashes
® Eyelash Extensions or natural lashes. The Lash Crystals can be applied on the top of the lashes for a hint of shimmer when blinking or on the underside for adding a more dazzling detail to your look.
The Swarovski Lash Crystals are applied using the same bonding agent used to apply your Xtreme Lashes
® Eyelash Extensions and come in the following colors: Crystal, Aurore Boreal, Copper, Golden Shadow, Silver, Volcano, Aquamarine, Topaz, Amethyst, Emerald, Sapphire, Rose, Light Amethyst, Peridot, Black Diamond, Light Rose, Light Topaz, Light Siam, Olivine, Blue Zircon, Capri Blue, Ernite, Light Peach, Silk, Fuchsia and Tanzanite.
Also new from Xtreme Lashes
® is the exclusive Eye Makeup Remover that has been formulated and tested specifically to accompany Xtreme Lashes
® Eyelash Extensions. Extensive research and development was completed to ensure that the Eye Makeup Remover has no negative effects on the bonding agent strength of Xtreme Lashes
® adhesives, ensuring a safe and effective way to remove makeup without harm to eyelash extensions. Xtreme Lashes
® Eye Makeup Remover contains no artificial colors or fragrances and absolutely no oils, which can damage the bonding agent. This product is aloe vera based for maximum hydration and has a pH equal to that of natural tears to gently and thoroughly remove eye makeup while softening and soothing the delicate skin around the eyes.
In addition to aloe vera, Xtreme Lashes
® Eye Makeup Remover also contains the following:
- Chamomile extract that acts as natural antiseptic and anti-inflammatory tool to calm and soften
- Comfrey extract that promotes cell regeneration around the eye area
- Cucumber extract to soothe and hydrate the skin
- Rosehip extract to reduce the signs of aging and improve skin tone
- Hamamelis (Witch Hazel Leaf) that cleanses and acts as a natural astringent
Xtreme Lashes® are available in most metropolitan areas. For more information or locations of certified professionals, visit www.xtremelashes.com.
OH! COME LET US ADORN YOU!
With New Lash Colors From Xtreme Lashes®
New York, NY (December 2006) - ‘Tis the season to be gorgeous! As holiday invitations start pouring in, be prepared to party with festive eyes. Just what you need to spice up your holiday look, Xtreme Lashes® New Red and Green semi permanent Colored Extensions will complement your look for the holiday festivities and help you bring in the New Year with style. They are available in different lengths and widths to suit your desired holiday look.
Provided by certified, trained professionals, the extension service is luxurious and relaxing. Because Xtreme Lashes® colored extensions are subtly blended with the natural shades, the New Red and Green Color Extensions are great for special events and suitable for everyday wear. They simply add a hint of pizzazz when the light catches them. Applied using the waterproof Xtreme Lashes HP-3 High Performance Bonding Agent these extensions last the length of your eyelashes’ natural growth cycle, which can be up to two months.
Don’t bother wearing falsies, strips and clumpy mascara to your next holiday occasion. Adorn yourself and transform your lashes from weak to chic, ordinary to extraordinary with Xtreme Lashes® New Color Extensions.
Price: $250- $600 (depending on location and length/ thickness of lashes). Xtreme Lashes® are available in most metropolitan areas.
For more information, visit www.xtremelashes.com to find a certified technician near you.
DAY SPAS GET COLORFUL WITH NEW SEMI-PERMANENT EYELASH EXTENSIONS
Exclusive "Lash Stylists" at Day Spas and Salons Applying Eyelash Extensions in Multiple Hues for the Ultimate "Eye Lighting"
PRWEB (August 22, 2006) - Eyelash extension industry giant, Xtreme Lashes® is introducing “Lash Styling” to day spas and the rest of the beauty world, while creating a whole new accessory to add to fall wardrobes. With more than 100 different lash extension colors, thicknesses and lengths in their repertoire, Xtreme Lashes® professionally trained Eyelash Extension Technicians can create a completely customized look to suit any individual’s taste, coloring or outfit. They will be applying lashes for celebrities attending the 58th Annual Primetime Emmy Awards this August and have already received several specific color requests.
Celebrity eyelash extension enthusiasts include such fashion forward ladies as Madonna, Jennifer Lopez, Kimberly Stewart, Paris Hilton, Gwen Stefani, Lindsey Lohan, Angela Basset and Regina King. “I feel like I’m wearing fairy lashes!” exclaimed Daryl Hannah, a longtime admirer, when raving about the Xtreme Lashes® Eyelash Extensions she wore for a Golden Globes event. Even fairies would be envious, though, as Xtreme Lashes® looks forward to multi-colored lash lines hitting more red carpets, beauty salons and day spas in the coming year.
“Eyelash highlighting is fast becoming an art form with stylists,” said Jo Mousselli, RN, President of Xtreme Lashes®. “With lash extensions now a staple in top salons and day spas around the country, clients are eager to experiment with eyelash colors, and an experienced Lash Stylist can really add depth and enhance sparks of color in the iris.”
Colors currently available include red, pink, blue, purple, green, golden brown, auburn, dark brown and, of course, black. The application of a full set of eyelash extensions typically takes between one and three hours, depending on the skill level of the technician and how many extensions are desired. Highlight colors are typically intermixed with natural lash colors and look completely natural with just a hint of color throughout. The application procedure is painless. Clients recline comfortably with their eyes closed during the entire procedure. Most clients fall asleep at the day spa during the procedure.
“Eyelash extensions should only be applied by trained professionals in the beauty or medical industries,” Ms. Mousselli advised. “If you want to have eyelash extensions applied to you, please look for an experienced technician who uses only high-end products and who has completed a certification workshop.”
Xtreme Lashes® recently introduced an Advanced Training course because of the intense popularity of their colorful line. Certified Professionals taking this course spend an entire day learning in-depth styling techniques to mix colors, lengths and thicknesses.
The cost of an application varies throughout the country but generally falls between $200 and $600. Touch-ups are usually done for a fraction of this, depending on how many extensions need to be added. Eyelash extensions are great for special occasions or for everyday wear. To locate a trained professional, check out www.xtremelashes.com.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension kits, accessories and high quality training workshops. The company is headquartered in Houston, Texas, and provides products and training throughout the USA and internationally.
For more information, visit www.xtremelashes.com to find a certified technician near you.
UNLEASH YOUR INNER GODDESS WITH XTREME LASHES®
Houston, TX (August 18, 2006) - Every heroine or femme fatale has a secret weapon. Often, it’s in the intensity of her stare, a wink of her eye or the flutter of her lashes. The eyes are the strongest component of nonverbal communication, so it’s important that yours express your powerful inner vixen. No matter what liner or shadow you wear, it’s your lashes that draw the most attention. The longer and more voluminous they are, the better. That’s why many women are choosing to accentuate their eyes with Xtreme Lashes® lash extensions.
Their natural look and feel has already made Xtreme Lashes® Eyelash Extensions popular among celebrities like Angela Bassett, Daryl Hannah and many others. Applied by certified, trained professionals during salon services, they are perfect for special events and for everyday wear. You can swim, shower, and participate in all your normal activities while wearing them because they are applied using the waterproof Xtreme Lashes® HP-3 High Performance Bonding Agent. Plus, they last the length of your eyelashes’ natural growth cycle, which can be up to two months.
Now that beauty experts all over the country are learning and becoming certified in their application and maintenance, Xtreme Lashes® Eyelash Extensions are accessible to women everywhere. As a result, they are quickly becoming a necessity for women who want the latest in luxury beauty.
You’re already gorgeous, but it’s time to take your beauty to the next level with Xtreme Lashes® lash extensions.
Price: $250- $600 (depending on location and length/ thickness of lashes)
For more information, visit www.xtremelashes.com to find a certified technician near you.
SEMI PERMANENT EYELASH EXTENSIONS SWEEP UP U.S.
12.2005
A new fashion statement, which began in Asia, is now sweeping America: semi-permanent eyelash extensions.
(PRWEB via PR Web Direct) -- A new fashion trend is growing in the U.S., semi-permanent eyelash extensions. Wearers can have long, beautiful, yet natural looking eyelashes 24 hours a day, seven days a week without the hassles of mascara. Eyelash extensions are being worn by A-list stars like Jennifer Lopez, Nicole Kidman, Star Jones, Paris Hilton, Gwen Stefani, Lucy Liu, Naomi Campbell and Liz Hurley.
Experts at Xtreme Lashes®, www.xtremelashes.com, a provider of premium quality eyelash extension kits and accessories, explain that unlike the old fake eyelash strips which were applied to the eyelid, the new semi-permanent eyelash extensions are applied directly to the individual eyelashes. Eyelash extensions have a natural look and feel. They provide length and thickness to a person’s natural eyelashes.
“Clients report that they just feel more beautiful when wearing eyelash extensions,” advises Jo Mousselli, RN, President of Xtreme Lashes®. “The lash extensions feel weightless and provide a beautiful, lush appearance.
Eyelash extensions are considered “semi-permanent,” as they can remain in place for the natural cycle of the eyelash itself. A person’s natural eyelash typically falls out every 60 to 90 days and is naturally replaced with the growth of a new eyelash. Because of this natural cycle, it is usually necessary to get touch-ups to fill in every two to four weeks.
The application of a full set of eyelash extensions typically takes between one and three hours, depending on the skill level of the technician and how many extensions are desired. The application procedure is painless. Clients recline comfortably with their eyes closed during the entire procedure. Most clients go to sleep during the procedure.
The eyelash extensions are water resistant. Wearers may swim, exercise and shower worry free. Eyelash extensions do not require a lifestyle change for active people.
Xtreme Lashes®, www.xtremelashes.com, not only is a provider of premium quality eyelash extension kits and accessories, but provides high quality training workshops in cities throughout the USA. “Eyelash extensions should only be applied by trained professionals in the beauty or medical industries,” advises Ms. Mousselli. “If you want to have eyelash extensions applied to you, please look for an experienced technician who uses only high-end products and who has completed a certification workshop.”
The cost of an application varies throughout the country, but usually is between $200 and $600. Touch-ups are usually done for a fraction of this, depending on how many lash extensions need to be added. Eyelash extensions are great for special occasions or for everyday wear.
For additional information about eyelash extensions or Xtreme Lashes LLC, contact Jo Mousselli or visit www.xtremelashes.com.
About Xtreme Lashes LLC:
Xtreme Lashes LLC is a provider of premium quality eyelash extension kits, accessories and high quality training workshops. The company is headquartered in Houston, Texas, and provides products and training throughout the USA and internationally.
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