For many brides, the wedding journey can be a whirlwind of dress shopping, food tasting, event coordination, glam planning, and budgeting! This year, start your bridal marketing plans early so bridal eyelash extensions can be part of her budget.
When it comes to bridal eyelash extensions marketing, timing is key. Conservatively, your marketing plans should be up and running 1-2 months before June- so it’s time to start thinking of what you want to do now. Unsure of what to do? Read our 3 key tips below plus print out our step-by-step tutorial for the Classic Bride and Mother of the Bride lash extensions looks.
Be seen as the Bridal Eyelash Extensions go-to person
Begin advertising at least 1-2 months before the season starts by ordering new window clings, posters, and brochures to promote your salon to brides-to-be. In addition to in-salon advertising, reach out to local newspapers and magazines for advertising rates to see if it’s an option for you. If yes, be sure to track their advertising effectiveness by including a promo code for a special gift/service or by simply asking all your new clients, “How did you hear about us?”
Cross-Promoting Bridal Eyelash Extensions
Work directly with local hairstylists, makeup artists, wedding planners, bridal shops, photographers, or even the local gym to promote your business to brides. This means visiting their place of business armed with a stack of business cards and Xtreme Lashes® brochures. Offer to place their business brochures/business cards in your salon if they do would the same for you. Raise the stakes by offering complimentary lashes to select business owners as a way of building your network and utilizing them as walking advertisement to the brides-to-be that they meet daily!
Lash Packages for Two
Create easy-to-buy packages for the bride and a special woman in her life. If you have a few Lash Stylists working for you, an easy package to create is one for the Bride and Mother of the Bride. This mother-daughter package can be percent or dollar savings when both clients arrive for their appointment together. It’s the perfect way for mother and daughter to bond through beauty! If you are the sole Lash Stylist for your business, a great way to secure a bride-to-be is to offer a complimentary Relash™ with every full set for a limited time.
Check out two looks we’ve created below or check out our Lash Designs page (Lash Techs only!) for more ideas and inspiration.
2 LASH EXTENSION LOOKS
For the Classic Bride. An intensely rich lash look.
Who it’s for
- Average Natural Eyelash Length: 9 mm
- Average Natural Eyelash Diameter: 0.12 mm
- Eye Shape: Cat
Techniques & Supplies
- Application Type: Single-Layer™, Volumation® Stacking, and Volumation® Multi-lash Pickup™
- Application Technique: Feathering™
- Eyelash Extension Type: Faux Mink Bold™, Faux Mink X-Wrap®
- Eyelash Extension Diameters: 0.05 mm, 0.07 mm, 0.10 mm, and 0.15 mm
- Eyelash Extension Lengths: 8-12 mm
PASS 1
- Application Type: Single-Layer™, Volumation™ Stacking
- Eyelash Extension Type: Faux Mink Bold™, Faux Mink X-Wrap®
- Eyelash Extension Curvature: X40® Curvature
- Eyelash Extension Diameter: 0.15 mm
- Eyelash Extension Lengths: 8 mm, 9 mm
- Application Tip: Shorter X-Wrap® extensions on the lowest row create a rich baseline for the design. Stack 8mm in 0.05 mm on top of the X-Wrap® extensions if natural lashes can support the weight.
PASS 2:
- Application Type: Single-Layer™, Feathering™
- Eyelash Extension Type: Faux Mink Bold™
- Eyelash Extension Curvature: X40® Curvature
- Eyelash Extension Diameter: 0.10 mm, 0.15 mm
- Eyelash Extension Lengths: 8 -12 mm
- Application Tip: Blend the two diameters by alternating with each lash extension applied to create texture.
PASS 3:
- Application Type: Volumation® Multi-lash Pickup™
- Eyelash Extension Type: Faux Mink Bold™
- Eyelash Extension Curvature: X40® Curvature
- Eyelash Extension Diameter: 0.05 – 0.07 mm
- Eyelash Extension Lengths: 8 – 12 mm
- Application Tip: Blend fans throughout the design for added fullness and drama.
Repeat passes 2-3 until desired fullness is achieved.
For the Mother of the Bride. A youthful and lifting lash look.
Who it’s for
- Average Natural Eyelash Length: 8 mm
- Average Natural Eyelash Diameter: 0.10 mm
- Eye Shape: Oval
Techniques & Supplies
- Application Type: Single-Layer™ and Volumation® Multi-lash Pickup™
- Application Technique: Perking™
- Eyelash Extension Type: Faux Mink Bold™
- Eyelash Extension Diameters: 0.05 mm, 0.07 mm
- Eyelash Extension Lengths: 6-10 mm
PASS 1
- Application Type: Single-Layer™
- Eyelash Extension Type: Faux Mink Bold™
- Eyelash Extension Curvature: X50® Curvature
- Eyelash Extension Diameter: 0.07 mm
- Eyelash Extension Lengths: 7 mm
- Application Tip: Concentrate the application lowest row of the natural eyelashes.
PASS 2:
- Application Type: Volumation® Multi-lash Pickup™
- Eyelash Extension Type: Faux Mink Bold™
- Eyelash Extension Curvature: X40® Curvature
- Eyelash Extension Diameter: 0.05 mm
- Eyelash Extension Lengths: 6 -10 mm
- Application Tip: Use fans of 2-3 extensions to add subtle softness to the design.
PASS 3:
- Application Type: Volumation® Multi-lash Pickup™
- Eyelash Extension Type: Faux Mink Bold™
- Eyelash Extension Curvature: X50® Curvature
- Eyelash Extension Diameter: 0.05 mm
- Eyelash Extension Lengths: 6 – 10 mm
- Application Tip: Alternating strong curvatures between passes using the Perking™ technique provides a lift, resulting in a more open-eyed and youthful look.
Repeat passes 2-3 until desired fullness is achieved.
To get the look, share this Lash Tutorial with your Xtreme Lashes® Lash Stylist or Find a Lash Stylist.
Become an Xtreme Lashes® Lash Stylist and learn how to apply eyelash extensions.
